1. Either make it extra grand, or extra cheap. If you're going to put graphics on the flyer, I encourage you to invest in the extra cents to make it full color and good quality. If not, then it's usually more efficient to just go with the garage sale sign look.
2. Keep it simple stupid. Clearly state the message you want to get across, and make sure it can be read from far away. Stay away from light colors, usually black on white/yellow or white/yellow on black works the best. Simple fonts and simple messages will make it easy to read.
3. Have an easy contact info on it. If you have tabs on your flyer, make sure to put your contact info and your flyer's purpose on every single tab. If you are putting an email address, refrain from using overly complicated or ambiguous emails.JackB192882@hotmail.comwill discourage anyone from following through.
4. Maximize your authenticity. Testimonials, expert opinions, impressive statistics, and many other pieces of information can greatly establish your credibility. People are always inclined to dismiss something as a scam, or shady, so I suggest you put extra effort into ensuring that your flyers look legitimate.
If you're trying to sell a product, one interesting tip I've learned is to handwrite your flyer, and then photocopy that. Not only does handwriting grab people's attention, but it also adds a personal touch that improves your credibility.
5. As usual, experiment and track how the flyers work for you and where.